How To Keep Customers Coming Back To Your Bar

In the bar industry, attracting new customers is only half the battle. The real challenge lies in ensuring that those customers keep coming back. 

Repeat business is crucial for the long-term success of any bar, as loyal patrons not only provide a steady stream of revenue but also become ambassadors for your establishment, bringing in new customers through word-of-mouth recommendations. 

Building a base of regulars who feel a personal connection to your bar can transform it from another watering hole into a beloved community hub. In this blog, we’ll explore five effective strategies to keep your customers returning. 

5 TIPS FOR GETTING REPEAT CUSTOMERS AT YOUR BAR 

Repeat customers in bars are invaluable. They not only spread the word about your bar but also cost less to retain than acquire new customers, which requires significant time and marketing expenses. 

However, keeping regulars engaged can be challenging. You need to consistently deliver the quality they love while ensuring they don't get bored and move on. To help you succeed, here are our five top tips for attracting and maintaining a regular client base at your restaurant: 

TIP 1: KEEP YOUR QUALITY CONSISTENT 

While it's great to offer a variety of drinks and specials, never compromise on quality. Customers may not love every cocktail, but they should always trust that the drinks are top-notch. To reach new customers, customer retention hinges on maintaining high standards.

Bar owners and managers should foster strong relationships with their suppliers to ensure a consistent supply of quality ingredients. These connections are invaluable if you encounter any issues with the products you serve. Your patrons will appreciate the reliability and keep coming back for more.

TIP 2: CREATE PERSONAL CONNECTIONS WITH CUSTOMERS 

Creating personal connections with your customers can significantly impact repeat business in bars. Even in a bustling bar, small gestures can make a big difference. Your bartenders could greet regulars by name, remember their favorite drinks, or chat about their day.

In smaller bars, these connections often form naturally. In larger establishments, it might require more effort. Encourage your staff to learn about your regular customers and make them feel valued. Personal touches like these foster loyalty and make your bar a preferred destination.

TIP 3: REWARD YOUR REPEAT CUSTOMERS 

Rewarding repeat customers is a proven strategy for bar regulars. Implementing a loyalty program can significantly boost bar customer retention. There are numerous software solutions available to help you track and reward frequent patrons.

For example, you could offer a free drink after every ten visits or send personalized promotions to regular customers via text or email. If a customer who used to visit weekly hasn't been in for a while, a discount code might entice them back. 

Such programs show customers you appreciate their business, encouraging them to return.

TIP 4: PROVIDE OUTSTANDING SERVICE 

Exceptional customer service is crucial for attracting repeat business to your bar. However, maintaining consistent service standards can be challenging due to varying levels of experience among staff. To ensure every customer receives excellent service, invest in regular training for your team.

Your training program should cover essential topics like health and safety but also include bar-specific service expectations. For example, if you expect bartenders to check on guests every 15 minutes or to keep an eye on drink levels, make sure these practices are part of the training. 

Consistent, attentive service will keep customers coming back.

TIP 5: HOST REGULAR EVENTS AND PROMOTIONS 

Hosting regular events and promotions is a fantastic way to build loyalty in bars. Whether it's trivia nights, live music, themed parties, or special drink promotions, events can create a lively atmosphere that attracts repeat customers.

Promote these events through social media and digital marketing to reach a broader audience. By keeping your offerings fresh and exciting, you'll give customers plenty of reasons to return. Plus, events can help you stand out in a competitive market.

BONUS TIP: ENCOURAGE FEEDBACK 

Feedback is invaluable for improving your bar and enhancing customer satisfaction. Provide easy ways for patrons to share their thoughts, such as comment cards or online surveys. Actively seek feedback and show that you value their opinions by making visible changes based on their suggestions.

Follow up with customers who provide feedback to discuss their comments further. This shows that you take their input seriously and are committed to improving their experience. When customers see their feedback leading to real changes, they're more likely to return to see the results.

ACHIEVE BAR SAFETY WITH TIPS 

While there's no guaranteed or universal strategy to encourage repeat customers at your bar, we hope these tips have inspired you with some actionable ideas. By focusing on these strategies, you can effectively attract repeat customers to your bar and build a loyal clientele. 

However, before implementing any new initiatives, ensure your employees are up to date on their State-Approved Alcohol Courses and Educational Alcohol Training Courses. Sign up with TIPS today!