Across our society we see more of an emphasis on collaboration as the best means of solving problems. When it comes to preventing the misuse of alcohol, things are no different – getting people to work together is the key. As a prevention leader, you are in the best position to bring about the change we all want for our communities. The first step in making lasting, widespread change toward responsible communities is joining with other motivated persons with whom we might not normally interact.

One important ingredient for such partnerships is training and education. Communities are realizing the value of alcohol server, seller and consumer education to achieve their goals. Programs like TIPS (Training for Intervention ProcedureS) offers a variety of training tools to reach a wide range of people. One consistent message throughout the community ensures that all the stakeholders “speak the same language” when it comes to preventing underage sales, drunk driving and intoxication.

Another key ingredient is communication. TIPS training brings people together within a framework that facilitates real communication. People who may not typically see eye-to-eye can come together and find common ground in an informal and impartial setting. Recognition of shared goals often leads to the understanding that “we’re all in this together” and the emergence of strategies and tactics for tackling the problem.

Any effective initiative involving key stakeholders will require a community action plan. A good action plan will:

1. Identify goals.
2. Identify point person/committee/task force members.
3. Gain commitment from potential partners.
4. Identify programs to be trained.
5. Identify who needs to be trained.
6. Identify trainers.
7. Certify trainers.
8. Schedule training classes.
9. Notify the media.

Community stakeholders who commit to the plan can enhance their standing in the community by reaching out to others. For example, a restaurant with a certified trainer on staff can not only provide alcohol server training to its employees, but may also be able to offer education services to the local university, other establishments and consumers. The same approach can be applied with law enforcement, community coalitions and other commercial establishments that serve or sell alcohol.

Successful communities recognize the need to include diverse groups in their efforts and are realizing that coalition (or community) building is an effective strategy. Working together, they are able to address the problems associated with alcohol misuse in their communities from a number of different angles, thereby increasing the success of their efforts

In addition, here are a few of the resources that are available to you as a TIPS customer.

Certification Manager
Our web-based tool, Certification Manager, allows coalition members to track the training activity within their community. TIPS trainers receive a complimentary subscription to Certification Manager as part of their certification. Organizations can also subscribe to the service and manage their TIPS training across an entire region.

As part of their Certification Manager subscriptions, trainers have access to our Training Management system. These tools allow trainers to advertise their sessions and respond to individuals seeking TIPS training through our referral system.

Regulatory Database
Our Laws and Regulations database is a comprehensive and up-to-date listing of all state and local laws and regulations that govern the sale, consumption, and promotion of alcohol beverages. Click on the link to see a sample page. Access to the regulatory database is available to TIPS trainers free of charge, or can be purchased on a subscription basis.

TIPS Trainer Marketing Kit
The TIPS Trainer Marketing Kit is designed to help independent trainers market their TIPS training. In this kit, we have put together specifics about the TIPS program and we offer general marketing information and tips for closing the sale. The tools in this kit will help you make effective marketing presentations and can help expand the opportunities for training. Health Communications, Inc. has over twenty-five years of experience in marketing TIPS nationwide. We have heard all the reasons people give to explain why they don’t need TIPS and we know all the benefits the program can offer. Our experience can assist your coalition as you work to implement your TIPS training goals.

TIPS Trainer Referral Program
The referral program is designed to support trainers who want to offer TIPS training to the wider community. The TIPS website receives thousands of visitors in need of TIPS training. The referral program can assist your coalition members as they work to expand training across the community.

TIPS Newsletters
We circulate electronic newsletters each month to spread TIPS-related news and announcements, remind trainers of important concepts and industry developments, and share training techniques with other TIPS trainers. Click on the link to view the most current edition, go to our newsletter archive, and/or subscribe to our newsletter.

Industry Links
View information and web links to TIPS trainers; insurance providers and agents that provide liquor liability coverage; and sources of funding, including federal, state and private grants researched by TIPS staff.

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