Developing and implementing effective alcohol regulations is a monumental task. TIPS is trained in all 50 states and over 40 different countries. Through our partnerships with regulators across the nation, we have experience in developing roadmaps that will lead to common-sense regulations that benefit both the community and the businesses you serve.

In addition, TIPS stands out among other alcohol server training programs due to our extensive experience and the additional resources we offer beyond the training. As part of our training support, we offer access to a database of State Alcohol Laws & Regulations. The database contains a state-by-state breakdown of the laws and regulations governing the promotion, sale, and service of alcohol beverages, and highlights any special liability pertaining to specific jurisdictions. View a sample report.

Finally, TIPS is a dynamic skills-based training program designed to prevent alcohol abuse, drunk driving and underage drinking by enhancing the fundamental “people skills” of servers, sellers and consumers of alcohol. TIPS gives individuals the knowledge and confidence they need to recognize potential alcohol-related problems and effectively intervene to prevent alcohol-related tragedies. Each of our TIPS programs is tailored to a specific setting where alcohol is sold, served or consumed.

There are two levels of TIPS certification: trainer and participant. To become a TIPS trainer, an individual must successfully complete a two-day workshop. Trainers certified through the two-day workshop are qualified to instruct all TIPS programs. Participants who successfully complete the two- to five-hour sessions are TIPS-certified for three years. TIPS is a practical, common sense approach to serving, selling and consuming alcohol responsibly in any setting. TIPS training helps people who are drinking from hurting themselves, injuring others or damaging property.

State and Licensee Benefits

The most effective regulations will offer benefits to both the state and to licensees operating within the state.

State Benefits

Statewide implementation of TIPS training offers the following benefits...

  1. Avoidance of human tragedy resulting from intoxication and drunk driving
  2. Elimination of alcohol sale or service to minors
  3. Enhanced public spaces through a more sober citizenry and reduced property damage
  4. Reduced health care and law enforcement costs
  5. Cost avoidance (new program development and startup costs)
  6. Smooth administrative process for compliance management
  7. Tried-and-true communication process.

Operator Benefits

Operators are more likely to work to comply with regulations that offer benefits to themselves. TIPS training offers licensees...

  1. Protection against third party liquor liability lawsuits through a “reasonable efforts defense”
  2. Established compliance roadmaps for all mandatory or voluntary server training laws
  3. Consistent and clear message of what the state expects from its licensees
  4. Cost reduction/avoidance through mitigated ABC violations
  5. Discounted liquor liability premiums and improved access to insurance coverage
  6. Enhanced employee professionalism and customer service
  7. Improved community standing through committed stance to reduce drunk driving and underage drinking
  8. Backing of a widely used and time-tested program with over 25 years experience in the real world
  9. Training support through a toll-free number reaching full-time staff knowledgeable in program content as well as on-line service through TIPS web site
  10. Common language for conveying alcohol responsibility message and for assessing and handling alcohol-related incidents in their establishments.

Success Depends on Affordability and Availability

The success of rolling out a training program depends on affordability and availability. TIPS is trained in all 50 states, U.S. territories, the District of Columbia, and 40 different countries. With TIPS training, your licensees/operators have FOUR options for becoming TIPS certified.  Click the links below to review the various methods for obtaining training.

- Click here to request training from a certified TIPS trainer.
- Click here to attend a scheduled Session.
- Click here to take an online eTIPS course.
- Click here to become a TIPS certified trainer.

In addition to their responsibility to approve program providers, many regulators also offer training themselves by becoming TIPS certified trainers within their jurisdictions.  This direct training role allows regulators to ensure a consistent message about the expectations for responsible service and a correct interpretation of the particular laws & regulations in effect for the jurisdiction.

Managing a Statewide Program

First, the state or jurisdiction needs to decide what programs and curriculum they want to recognize. There are many factors to consider when choosing an alcohol server training program.

Second, our regulatory partners tell us that the management of statewide alcohol server/seller training represents a huge administrative burden and that compliance tracking usually falls short. The quality of a state’s data management system can largely determine how successful an alcohol server and seller training program will be. We offer STATE CERTIFICATION MANAGER™ as a compliance tracking tool, regardless of which training program is implemented by the operators in your state.

STATE CERTIFICATION MANAGER™ is a web-based tool that helps states and jurisdictions implement a server/seller training program without incurring the cost of developing and maintaining the infrastructure needed to support it. Our STATE CERTIFICATION MANAGER™ provides the ability to:

  1. Check a trainer’s certification status and history
  2. Review all training sessions conducted (Sort by trainer, server/seller, date, zip code, or area code.)
  3. View specifics of each trainer’s sessions (length and size of session, participant feedback, participant scores)
  4. Monitor training activity throughout your region (by licensee, county, city, etc.)
  5. Export data into an internal LMS.

All of these features and functions are made available 24/7 through an easy-to-use, secure web-based tool. STATE CERTIFICATION MANAGER™ is a turnkey program. In addition, we have the ability to integrate all of your existing licensee data and create a LICENSEE PROFILE™. Each profile, accessible through the same web-based tool, could contain every data point you have collected and a quick, easy-to-read web page for each establishment. Training program participation, violation/infraction histories, contact information, and license renewal information could all be available at the click of a button.

Finally, Trainers can also call or e-mail our Government Relations Department at any time for more information. Below are some additional resources:

Certification Manager
Our web-based tool, Certification Manager, allows trainers and establishments to track the training activity. TIPS trainers receive a complimentary subscription to Certification Manager as part of their certification. Organizations can also subscribe to the service and manage their TIPS training across an entire region.

As part of their Certification Manager subscriptions, trainers have access to our Training Management system. These tools allow trainers to advertise their sessions and respond to individuals seeking TIPS training through our referral system.

Regulatory Database
Our Laws and Regulations database is a comprehensive and up-to-date listing of all state and local laws and regulations that govern the sale, consumption, and promotion of alcohol beverages. Click on the link to see a sample page. Access to the regulatory database is available to TIPS trainers free of charge, or can be purchased on a subscription basis.

TIPS Trainer Marketing Kit
The TIPS Trainer Marketing Kit is designed to help independent trainers market their TIPS training. In this kit, we have put together specifics about the TIPS program and we offer general marketing information and tips for closing the sale. The tools in this kit will help independent trainers make effective marketing presentations and can help expand their opportunities for training. Health Communications, Inc. has over twenty-five years of experience in marketing TIPS nationwide. We have heard all the reasons people give to explain why they don’t need TIPS and we know all the benefits the program can offer. Our experience can assist your licensees as they work to comply with training requirements in your jurisdiction

TIPS Trainer Referral Program
The referral program is designed to support trainers who want to offer TIPS training to the wider community. The TIPS website receives thousands of visitors in need of TIPS training. The referral program can assist your licensees as they work to expand training across the jurisdiction.

TIPS Newsletters
We circulate electronic newsletters each month to spread TIPS-related news and announcements, remind trainers of important concepts and industry developments, and share training techniques with other TIPS trainers. Click on the link to view the most current edition, go to our newsletter archive, and/or subscribe to our newsletter.

Industry Links
View information and web links to TIPS trainers; insurance providers and agents that provide liquor liability coverage; and sources of funding, including federal, state and private grants researched by TIPS staff.

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