Program Duration: Self-paced

Target Audience: grocery stores, liquor stores, gas stations, and convenience stores.

The Challenges: Even when alcohol is sold "to go," employees may encounter alcohol-related problems. Finding the time and money to train your clerks on strategies to prevent selling alcohol to underage or intoxicated customers is a challenge.

The Solution: CAST teaches your staff how to recognize when a customer is intoxicated or underage. In addition to preventing the illegal sale of alcohol, store employees learn how to handle intoxicated customers and keep them from harming themselves and others. CAST is available in two convenient formats, providing retailers and distributors a cost-effective option to alcohol sales training.
  1. Self-Taught Trainer Option
    A participant is certified as a CAST trainer through a Self-Taught Trainer Kit. Newly certified trainers then conduct seller sessions in which they certify sellers in the CAST program. The trainer kit includes 5 certification workbooks, a Trainer Guide, and a participant video.
  2. Self-Taught Seller Option
    The Self-Taught Seller Kit is available in a video/text format for owner/managers and will include information/certification for five sellers. The seller kit includes 5 certification workbooks and a participant video.

Additional Benefits: CAST can help improve relations with your community. CAST training demonstrates a commitment to preventing alcohol-related problems and a desire to be a part of the solution. Liquor boards and local authorities tend to look favorably on stores that incorporate CAST, which can lead to more lenient penalties in the event of a liquor violation. CAST can also help a store protect itself from possible litigation and often results in reduced liability insurance premiums.

Learn more about maintaining a safe and responsible environment for your customers:

Call 1-800-438-8477

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